And Nothing but the Truth: Why it’s Best to Disclose your Dark Side to your...
There are two people you should never lie to: your doctor and your lawyer. Both need to have a complete picture of your back story before they can recommend a course of action. What they don’t need is...
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SearchLeeds 2016: ‘How to Make Friends and Get Links’ Kirsty Hulse
We were in Leeds yesterday for the inaugural SearchLeeds conference hosted by Branded3. Kicking off the event was Kirsty Hulse with a quick-fire talk on nailing the link building process; the...
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How to Reclaim the Old Google Keyword Planner Data
UPDATE: Looks like Google has killed this data as well now. As you were. If, like us, you’re one of the unlucky early adopters of the new Keyword Planner search volume buckets (see above), fear not!...
View ArticleAMP Pumps Up the Volume
It looks like Accelerated Mobile Pages (AMP) will be getting a significant boost over the coming months as Google is suggesting that their prominence in mobile search results is about to get a boost....
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Penguin 4.0 Real-Time: Part of Google’s Core Algorithm
There was a big announcement from Google today, and one we SEOs have been waiting a long time for. Google has finally updated its Penguin 4.0 algorithm – 705 days since the last update in October,...
View ArticleSEO prediction: 2017 is the Year of the VPN
It’s customary to make predictions on the following year as December draws to a close, and here’s one humble opinion. Come back next year to see whether it’s worthy of Nostradamus himself … or a...
View ArticlePhygital Marketing
I was hoping to open this article with ‘Let’s get Phygital’; I was beaten to the post. What exciting times are we going through as digital marketeers? We are starting to see traditional marketing...
View ArticleIs your eCommerce 2017-ready?
In 2016 a number of important digital marketing and eCommerce seeds were planted that will be coming to fruition over the next few months. Here is what to do before summer to make sure you’re fully...
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Content Marketing: Taking your First Steps
As a business owner, you’ve no doubt heard the term ‘Content Marketing’, but what is it exactly? Well, like any form of marketing, the aim is to spark a relationship with your potential customers....
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Google to Roll out AMP Landing Pages for Adwords
Having run betas in May, Google has recently announced that businesses will be able to direct search ads to AMP landing pages from mid-September onwards. Lightweight Accelerated Mobile Pages are...
View ArticleIOS11 AMP URLs: Canonical URLs given priority, extending to AMP pages
IOS11 will be using canonical URLs with shared AMP content The news that publishers have been waiting for has arrived: AMP URLs have now been given the iOS11 treatment, with only canonical URLs being...
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How to optimise your content for Voice Search with Featured Snippets
With the rise of voice search, hyper-local targeting and on-the-move search capabilities, voice search is a rapidly growing form of search queries, which sites need to optimise for (or face falling...
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